Interactive and E-Marketing Essay Example | Topics and Well Written Essays - 4000 words

Interactive and E-Marketing - Essay Example The researcher of this essay focuses on the creation of a proposal that is aimed to launch an online company selling high quality headphones delivering all around the world. The company needs to provide the product through the websites that is interactive. E-business, which is discussed in the essay, is a business which allows the customers to sell trade and barter over the Web. The researcher also duggests the company’s policy, operations, technology and ideology that defines it's business model. B2C is a company based in Dubai. The products that are sold by this firm include headphones, woofers and speakers. Despite the fact that the company has been operating well, the researcher suggests that the trends and changes in the market of B2C company has called for changes. The fundamentals to the proposals success is the development of Four issues that the researcher describe and aims to achieve: attracting 200000 customers per month, converting 2000 of the 200000 of monthly vis itors into paying customers, ensure high levels of satisfaction and loyalty and securing financial funding enough to endorse a celebrity advertising as it is aimed at young people. These key proposals mentioned are highly dependent on securing a substantial budget justifying the proposal in commercial terms. The researcher then presents the establishment of the marketing plan of the B2C company, creates models for it's website and provides the detailed analysis of problems that may occure and compares the strengths and weaknesses of the suggested plan. Site design brief The design of the website will be done using the latest technologies that will enable it to advertise the services that are involved. Site architecture The site is organized in a way that there is a common entry point which is the home page. This makes it easy for the clients to identify the location they are in immediately they visit the web site. The three branches thatare the web services, online marketing and complain are the major services that the company offers. From the home page, the client can easily navigate to these sites with ease. In any of the said pages, one can encounter problems or may need to pay for that particular service; the third level therefore allows this ability of the web site (Baker, 1990). KEY COMPETITORS There two companies that sells the same product online and are our key competitors. These are Drebeats and Dennheiser. BUSINESS MODEL (STRATEGY) The company will adopt various strategies/models so that they are competitive in the marke t. This section will look at the various models that can be used. A business model is a method that is adopted by a business in order to sustain its activities. This is a model that will enable a business to get revenue. The Internet commerce is the most complex business that is hard to know the way money/revenue is made. 1 Merchant model / e-tailor model The site will provide visitors with arrange of headphones. Such a model is underpinned by generating a high level of traffic to the site and a high level of conversions. The types of merchant model can be in form of e-tailer which is an independent entity operating online or click and mortar which present a replica of traditional brick and mortar storefront (ler, & Swanson, 2004). 2 advertising model Revenue will be generated by selling space on site pages. Such space will be in demand by advertiser based on the content of the page which will be relevant information and article’s for the target market http://insight.think-tr ain.com/?p=22 Informediary The information concerning customers and their way of consumption are gathered and analysed to formulate market target. The BCB business will enter into an agreement with firms that act as infomediaries so that the buyers of the headphones will be assisted by the firm to know more about the product. Such firms can be offering other services. For example emails or social site gives space where the business premises who want to advertise will put their advert banner. This ad network always gathers information about the customers that can be used by the sellers to maximize market strategy. Another strategy is incentive marketing where a system is put in place to track the customer loyalty and reward them for example giving them gift of point that can be redeemed after some time (Sullivan & Liu 2011). AFFILIATES The model filters the content of the web page and gives the customer information on specific task for example the buying