Below the line marketing activities Essay Example | Topics and Well Written Essays - 1500 words

Below the line marketing activities - Essay Example Below the line, efforts should â€Å"aspire to establish targeted relationships between marketers and individual consumers, and offer comparable ease in measurability (V12 Group, 2006: 2). The key term in this definition is measurability, which is something that below the line efforts provide. However, a below the line activity such as the distribution of target customer promotional cards would indicate the volume of promotional literature returned, offering a specific return ratio based on percentages sent and volume returned. When using this type of below the line marketing, it is clear to see that a significant advantage lies in measurability for the sake of strategic or operational planning. Carter (2006) offers a wider variety of activities associated with below the line marketing, including text message promotions, sales catalogs, trade shows and public relations events. Unlike above the line efforts which are generally variable in cost, below the line efforts are usually fixe d fees associated with the promotion. The development of various keychains or other logo-inspired products used for promotion would be common items of the below the line marketing activity. Flack (2008) offers the importance of below the line promotion by suggesting that the consumer population has evolved far beyond the traditional, promotional writing pen, thus companies need to come up with a more brand-focused and innovative series of promotional materials in order to capture the sophisticated consumer attention.

Strategic Plan for a Popcorn vending business Research Paper

Strategic Plan for a Popcorn vending business - Research Paper Example The names of management team members are John Smith, Jessica Wilson, Michelle Williams, Peter D’Souza and Tracy Crosby; the company was founded to meet the growing demand of high quality and efficient popcorn vending machines. The company has grown from one location in a shopping mall to five different locations in various parts of the town; the expansion has been done in a period of two years and it is expected that the number of locations will expand further in future as vending machine industry is expected to grow at an accelerating rate of about 10% (Gerdees, 4). In order to penetrate further in the vending industry, the company aims to introduce new and innovative commercial vending machines for restaurants along with food and beverage equipment. Currently, the company is employing a secretary, one general manager, two supervisors, ten paid line employees and an accounting manager. Since the company is small, there is also one Human Resource Manager, one Production, Operations & IT manager and one Marketing & Sales manager. The span of control and line of communication is shown in the following figure: The management team ensures that the communication in the organization is open so that the employees can have easy exchange of information and the business plans are effectively developed and implemented. With the help of the organization chart, everyone within the organization will be aware of their reporting responsibilities that who will be evaluating their job and performance. The chart will even ensure that everything is well-organized and co-ordinated. At present, the company is manufacturing the pop corn vending machines for small organizations and it is planning to design customized popcorn vending machines in the next two years that can be placed in public places so that the pop corns are easily accessible by the people. However, the company will offer newly designed coffee vending machines along with soft drinks vending machines so

Evaluating the Research Process Essay Example for Free

Evaluating the Research Process Essay Remote communities face several challenges concerning health care. For instance, communication with health care professionals, transportation, availability of doctors, and shortage of doctors. Literature review to identify and review new methods of improving access to health, quality of care, and improving the effectiveness of delivering health care services in remote Alaskan villages. MEDLINE, EMBASE, and CINAHL databases that index health research were used along with Artic health databases. Abstracts and full articles were reviewed and categorized into four sections. Organizational structure of health services, Telehealth, E-health, and medical transportation. â€Å"Despite the challenges facing rural and remote regions, there is a distinctly positive message from this broad literature review. Evidence-based initiatives exist across a range of areas which include operational efficiency and integration, access to care, organizational structure, public health, continuing education and workforce composition that have the potential to positively impact health care quality and health-related outcomes† (Masucci, Mitton, Dionne, 2011). The literature review did not identify any past research associated with new ideas to improve access, quality, and efficiency in the organizational structures and delivery of health care services in northern rural and remote and rural populations. This review was directed toward the redesign of health care systems in Nunavut territory in Canada. When conducting research in an academic or professional setting, it is important to display ethical responsibility throughout the research study. For instance, Researchers conducting the study and collecting data should obtain permission from individuals who are involved in the study in any way. Researchers must ensure subjects involved in the study are not in any physical or emotional harm, such as asking difficult questions or using insensitive words. One very important consideration for researchers to remember when conducting any form of data collection is to be sure to maintain their own personal biases and opinions so they do not get in the way of the research. Research such as questionaries’ or observations should be conducted under the assumption that findings are kept anonymous. It is important to let the research subject know whether the research results will be anonymous or not. Research subjects should be chosen based on what and who will be most beneficial to  the research. And last, when reporting results from the research study the results must be accurately represented from what he or she was told or what you observed. For example, do not discuss parts of observations without putting them in appropriate context. Research has found that telehealth and ehealth has been effective in providing information of health professions with educational opportunities to in these rural populations that would not have been provided without telehealth and ehealth. Therefore, telehelath and ehealth system have a significant impact on improving access and quality care. The research also identified the use of medical air transport when needed services are not available as well as transportation to and from rural and remote regions. The study affirmed the importance of medical air transport in rural and remote regions while indicating such concerns are not unusual. Second, there are no evidence-based guidelines indicating which services to provide in local regions as opposed to having access by medical air transport or procedures in selecting which patients to select for emergency are transported. Currently no framework exists to determine the over or underutilization of medical air transport. Researchers found that the regions with the largest potential impact in remote regions are public health where several programs have been implemented, and analyzed indicating high degree of success. For example, health promotion programs such as alcohol and smoking cessation, obesity, exercise, dental care, hygiene, and suicide prevention. The literature strongly indicates these programs have positive impacts. Therefore, the regions in the research study have opportunity to improve the delivery and organization structure of health care services. This particular research study was not a systematic review. According to Masucci, Mitton, and Dionne (2011) â€Å"The purpose of the article was not to find literature on a wide range of topics but rather to find exemplary articles that could speak to the topics at hand. However, the caution is that while we attempted to provide both sides of any given story, in some cases important papers may have been missed which could suggest important alternative courses of action.† (p. 470). The research team relied on an advisory board that gave advice on their work. Review of only found positive solutions in which history politics, structures, and behavior contribute to improvement the key factor is action ability. This information will be crucial to enhancing care in the targeted regions as well as other  remote and rural regions nationwide. The research study identifies several challenges that northern rural remote regions face. The literature review found several evidence based initiative from operational efficiency, integration, applying telehealth, applying ehealth, organizational structure, public health, continuing education, and workforce composition have potential to have a positive impact on health outcomes in rural and remote northern regions. The only area of research that indicated not to have a positive impact was medical air transport indicating further research is needed. The research study has provided an extensive survey from literate regarding innovations in the organizational structure and delivery of health serveries in northern rural and remote regions. This study did not find any conflicts of interest regarding the improvement of health care in these rural and remote regions. Specific ideas and strategies found to improving access, quality, and efficiency in the organization structure and delivery of health care services in rural and remote northern regions are palliative model, which performed most effective for patients on weekly case conferences, on-call nursing, patient held records, shared protocols, and procedures. Reference: Masucci, L., Mitton, C., Dionne, F. (2011). ) Innovations in health service organization and delivery in northern rural and remote regions: a review of the literature. International Journal of Circumpolar Health, 70(5), 460-472.

Be a Better Person than Yesterday

Be a Better Person than Yesterday How has been lifelong learning molded me into who I am today and who I will be tomorrow? Today I am a better person because of what I have learned yesterday and with this growth, I will be a better person tomorrow. Day to day living is also day to day learning, everything I do and to everyone I interact with I have an opportunity to be enlightened in my wisdom. I believe that learning starts at the moment of conception when the sperm and egg meet dynamics begins and so does the learning. During development, I was programmed from the DNA that my parents had contributed and from their parents and from theirs and so on. Some of the earliest learning experiences that I can faintly remember would be potty training. The countless hours that my parents had invested in me had pain off so that I am able to potty in a toilet, this is important so that I can be like that of my friends. Having Family that interacts on a daily to a weekly basis gave me insight on the culture that my parents came from, lessons on cooking that great Italian spaghetti to growing vegetables and fruits down on the farm. Growing up in Catholic schools set the standard for my values and morals, being polite and addressing an adult in the appropriate manner. Other lessons like shoe tying and how to use your handkerchief to counting and knowing the alphabet. School gave me the basic skills needed to interact in the world around me and to help me better learn the lessons that the schools do not teach. Having teachers that truly loved what they were doing and sometimes not ever knowing the results of how students moved on and what succe ss may have come from their work. Grade school and high school furthered my basic skills and started to give me some insight to what I might do as a grown up, along with the skills on continued learning habits. Having an English teacher that saw my hidden talents in poetry used that as a tool to sharpen my skills in writing and grammar and to the gym teacher who pushed me to be the true athlete that I could be. My music teacher who wanted the best for me when it came to singing and never gave up and made the extra time after school to help make improvements to my awesome vocals. The principle that wanted so much to punch me because at times I would push his buttons gave me insight on how to deal with kids like me. My coaches made me strong and brave, quick thinking and agile. Having friends that had some of the same morals and values as me helped in keeping me out of trouble or going in the wrong direction. Going to church and having faith has kept me humble at times when I thought too much of myself. Helping those that were less fortunate than myself get clothes and food, and to help the elderly people that needed yard work done or heavy things moved in the house. Faith gives me the strength in troubled times or when things are going in a direction that I am not sure of. Taking classes to a Christian councilor for married couples had helped in being compassionate for others and teaches how to be a loving person. Living in a small town has its perks; we have the ability to know a large majority of the people that live in the community. I had been raised not only by my parents and family but by the neighbors and those that lived in the community. Active as I was in school sports and church events many people knew me, so I had lots of people looking out for me. Growing up in this small town I had become a key figure among the younger kids, they looked up to me and knew that they would be safe around me. One event that had recently come to light is when a young woman had posted on a popular website on how I would take kids ice skating in the winter and when one of the little children had fallen and hurt her head badly I had carried her all the way home. This event had brought to my attention that so many of these life events had been training me for the job that I have today, and what I plan on doing for the rest of my life. I have also spent four years in the Air National Guard and learned some great organizing skills and mechanical and electrical troubleshooting skills. Training in the military gives you the leadership skills needed to teach and train those that want to learn along with tools to help anyone that needs help. I went into the law enforcement field after time in the guard and acquired skills for dealing with people in difficult situations and how to deal with people when they are at their worst and how to maintain order in chaotic situations. I had training in keeping your temperament intact when everything around you is in complete disorder. Having decided to go back to school to get more education to further myself in my career in working with teens and children with autism has been a learning experience in itself. Lifelong learning is and will always be a major part of my life. We can learn from each other in a school setting or in real life experiences if we pay close attention to the world around us. Everything we do and everyone we come in contact with can teach us something about ourselves and something about the world. In the past ten years, I had really taken a closer look at myself to really get to know who I am, and what it is I am to do to cause a change in the world. I have found my gift and with all the events that have happened to me taught me and molded me into the person who I am today. Tomorrow I will be a different person only by opening up my mind and learn everything that there is to learn for a better tomorrow. Taking the opportunity of online learning has given me a better outlook of who I am and the confidence that I need to continue on in getting a master degree in psychology. I had to drop the attitude I once carried about school and the classes that I have to take even though I dont see the need for it now. All these things help in making lifelong learned a vital part of my life, which in turn I hope to make it a vital part of someone elses life.

How Seamus Heaneys Childhood Affected His Poetry Essay -- Seamus Hean

How Seamus Heaney's Childhood Affected His Poetry Seamus Heaney was born in the North of Ireland in 1939 on a farm with his mother and father and nine other siblings. Generally Heaney's poems are influenced by animals through his childhood experience, specifically within 'The Early Purges' and 'An Advancement of Learning'. Heaney grew up near Belfast, during the time of 'The Troubles', the Irish civil war. Although Heaney left at the height of the war, it is obvious his work reflects his experiences of that time. For an example 'The Early Purges' illustrates this. "Where they consider death unnatural". Growing into an environment where Heaney will appreciate that death does exist, the extract interprets killing to be artificial. Many of Heaney's early poems dealt with experiences of childhood and a frequent theme is how these experiences affect us. One poem that deals with a childhood experience is "The Early Purges". The title immediately suggests that the poem is about getting rid of undesirables. It is about a particular incident and how we lose innocence, describing the effects of Heaney witnessing the killing of "frail" and "tiny" kittens. The words, "Soft paws scraping like mad" suggests how helpless and vulnerable the kittens are; they are so small that they are unable to climb out of the bucket. The word, "soft" indicates a feeling of guilt about destroying the helpless kittens. The kittens are made to seem innocent and vulnerable through the language used. The words, "frail metal sound" and "tiny din" imply that the kittens don't make enough noise to be significant. They are only small and powerless. Metal cannot be described as frail but the kittens illustrate this. Also din cannot be express... ...ut how we lose innocence. It is ambiguous and ironic - poet appears to endorse the view that "sentiments" displaced by "living" are "false", but ends with an unconvincing clichà ©: "Pests have to be kept down", and a cheap jeer at townies. In fact the young Heaney's reaction is the one the poet really approves. The Poem recalls a particular incident (the "first" time Heaney, as a boy, witnessed the farmhand killing kittens) and how he (the poet) became used to this in time. Now, he writes, he has a similar indifference to the death of animals. Dan Taggart justifies action by suggesting the kitten have no values "scraggy wee shits" and adult Heaney does the same, even swearing like Dan Taggart "bloody pups". We see older person try to deceive child to protect him from his compassion ("Sure isn't it better for them now?" - but the child is not convinced).

Anorexia and Bulimia Essay -- Causes of Bulimia Nervosa, Anorexia

  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Bulimia Nervosa [also known as Bulimia] is a very serious and dangerous eating disorder. The disorder can be describe as bingeing and then followed by purging or a person who eats a large amount of food in short periods of time and then vomits after eating to prevent on gaining the weight cause by the food. There is different ways of going about ways to prevent the weight gain, making oneself throw up, taking pills, or laxatives which will increase how fast the food will move through your body, exercising excessively, eating a little amount or not at all, or taking other pills to pass urine This disorder is mostly between the ages of 15 and 35, even if they have no specific food disorders. Studies made in Europe and USA have underlined the fact that roughly 10% of women in this age bracket say they and provoke vomiting occasionally 2% vomit once or more per week. This disorder is most commonly found in girls and in their late teen years, but that’s not to s ay it does not happen to boys it does but it is very rare. With a person who has bulimia it is very hard to tell by their appearance because when you have Bulimia you look average weight or just below it.   Ã‚  Ã‚  Ã‚  Ã‚  This disorder is split up into 3 different illnesses they all have a lot in common but also have differences. The first type is Simple, simple bulimia nervosa usually affects girls at age 18 years old. The cause for this illness is under confident about oneself but come from good backgrounds. This illness is usually triggered by a short time of depression, such as a break up with a boyfriend. The girls who have simple bulimia nervosa have had a normal life as made friends normally and then they will have the short depression period and they will learn to hate themselves and their appearance. Usually diets start to boost up ones self esteem and then they cheat during the diet and vomiting will occur after eating. This form of bulimia is the least out of all 3 forms severe. But that is not to say that the girls who do this don’t progress into worst conditions. Another form of the disorder is Anorexic Bulimia Nervosa this is almost a mixture between Anorexic a nd Bulimia. It starts off as just a brief period of anorexic and then when that is over the sufferer recovers the illness by a short period of stabilized weight... ... and mental health professionals come in to help the patient recover. In different cases of the disorder family therapy is the best way to help overcome the disorder and helps eat healthy again. The family has a big effect on the sufferer and has to help the person realize that there body shape if perfectly fine and doesn’t need to be thin to make anyone happy. There is always Clinics that may help treat the disorder, the treatment is structured and controlled so that they have to eat in a better and healthier way. If there is no desire and hospitalizing is not necessary for the sufferer then there is the choice of outpatients by having weekly visits to a therapist and sometimes needs psychotherapy for the medicine, which can be more effective in worst cases. These disorders should not be left alone or untreated they can damage the body and soul and if left untreated the disorder can kill and at the best leave you looking terrible and feeling worse. These disorders may hel p you lose weight or not let you gain any, but in the long run it can seriously harm one and not only do these disorders affect the sufferer it also affects the people around them.   Ã‚  Ã‚  Ã‚  Ã‚  

My Favorite Healthy Meal

I do, and it's a delicious turkey sub. It's my favorite meal because it's healthy, it fills me up, and best of all, it's scrumptious, all at the same time! This meal is healthy because it has Just about all the food groups you need in a healthy meal. It has meat, vegetables, dairy, and wheat. The reason the meat in my sub is turkey cold cut, is because turkey doesn't carry much fat in it. You get your vitamins and nutrients from the vegetables; and you get grains from the wheat bread.One of the advantages of dairy, is that dairy strengthens your bones. The ingredients needed are sliced, turkey cold meat, shredded lettuce, sliced cucumbers, sliced American cheese, low fat ranch, and a six-inch wheat bread that are used for subs. Before you start, wash your hands with warm water and soap. To start off, you have to get six-inches of wheat bread cut the sub from left to right. After you cut the bread open, take one slice of the turkey at a time, and starting from one end of the sub, line them up across the entire sub. Next, do the same thing with theAmerican cheese. After that, take the shredded lettuce and spread it across the sub on top of the meat and cheese. Next, get the sliced cucumbers and Just do the same as you do with the meat and cheese. In the next step, grab the low fat ranch and put one straight line of ranch on top of the vegetables, meat, and cheese. Lastly, close It up and enjoy your sub! In conclusion, I think this sub Is a great sub that I love to make and eat! It Is a great and healthy meal! I hope you get to make It and even more Importantly, Like It! Again, this Is a healthy, yet delicious meal!